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Reporting: Insights, Analytics & Metrics

INSIGHTS, ANALYTICS & METRICS

If You Can’t Measure It, You Can’t Improve It” – Peter Drucker

 

It should come to no surprise that an effective social media strategy is only possible if you are able to closely track and monitor your social profile’s performance and progress, while being able to differentiate between what’s working well and what doesn’t work at all. Taking the correct steps to correctly fine-tune your social media accounts isn’t an easy task, and it’s almost impossible without detailed analytics and metrics. That is why we feel it is necessary to closely monitor our clients’ social media insights, analytics and metrics to better understand where things are going right, and where things are going wrong.

 

As part of our social media services, Romedia provide regular monthly reports and conduct data-driven review meetings. This allows us to analyse results, check implementation of any strategies where appropriate, plan future activity, and provide our clients with tangible results. Furthermore, our real-time analytics are used to help define strategy and act as powerful business intelligencetools for brands and businesses alike. We provide insights and analytics across a wide range of metrics including;

  •  Reach, Impressions, Views, Followers
  •  Engagement analytics
  •  Click Rates and Costs Per Action (e.g. Cost-Per-Click)
  •  Ad Spends over Time
  • Various Comparison Reports
  • Hashtag Optimisation
  • Competitor Metrics
  • Best Times to Post
  • And Much More

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